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Attack Politics: Strategy and Defense (Praeger Series in Political Communication)
Attack Politics Strategy and Defense - Praeger Series in Political Communication Author:Michael Pfau, Henry C. Kenski Pfau and Kenski trace the nature and growth of political attack messages through the 1988 election. They examine the various attack strategies, both generally and as applied in specific campaigns, and then focus on responses to political attacks. Particular attention is given to the resistance strategy of inoculation which, the authors argue, is... more » one of the few viable strategic defenses available to candidates who find themselves under attack. In addition to reviewing early laboratory research on inoculation, the authors present the results of two large experimental field studies--one involving a Senate campaign in 1986, the other the 1988 presidential campaign--which represent the first tests of inoculation in a political campaign context.« less