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Audience Evolution: New Technologies and the Transformation of Media Audiences
Audience Evolution New Technologies and the Transformation of Media Audiences
Author: Philip M. Napoli
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Phi...  more »
ISBN-13: 9780231150347
ISBN-10: 0231150342
Publication Date: 11/5/2010
Pages: 272
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Publisher: Columbia University Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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