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Auditing Markets, Products, and Marketing Plans
Auditing Markets Products and Marketing Plans
Author: David Parmerlee
From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas and direction for anyone building an effective marketing program or who is interested in improving current marketing activities. The AMA Market...  more »
ISBN-13: 9780658001338
ISBN-10: 0658001337
Publication Date: 6/1/2000
Pages: 240
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Publisher: McGraw-Hill
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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