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B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que Biz-Tech)
B2B Digital Marketing Using the Web to Market Directly to Businesses - Que Biz-Tech
Author: Michael Miller
This is the first comprehensive guide to digital marketing specifically for B2B companies. Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market products and services to other companies. B2B Digital Marketing is organized into three sections: Planning - introduces each digital marketing vehic...  more »
ISBN-13: 9780789748874
ISBN-10: 0789748878
Publication Date: 10/4/2011
Pages: 320
Edition: 1
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Publisher: Que
Book Type: Paperback
Members Wishing: 0
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