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Bancassurrance in Europe
Bancassurrance in Europe
Author: Tobias C. Hoschka
This is an analysis of the increasing convergence of banking and insurance in the retail area, a trend often referred to as bancassurance. In the first part of the book, industry- and firm-level characteristics which contribute to the increasing level of cross-industry penetration in the banking and insurance sector are analyzed. The second part...  more »
ISBN-13: 9780333628140
ISBN-10: 0333628144
Publication Date: 7/12/1994
Pages: 192
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Publisher: Palgrave Macmillan
Book Type: Hardcover
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