Bare Essentials Author:Dieter Brandes ALDI is a phenomenon in consumer retailing - some would say a miracle. Often compared to Wal-Mart and General Electric, the inner workings and factors driving the success of this retail giant are revealed in this book by a former ALDI executive. For ALDI, success comes from being different. ALDI is distinctive, with a corporate culture, phil... more »osophy, working principles and organisational methods that have brought significant growth and success. ALDI believes that this difference is what makes for success in the long term – and has seen the company growing profitably for over 50 years. What is it that ALDI has done – and continues to do – so differently, and what are the implications of this approach for other companies and industries? In this book, Dieter Brandes examines the inner-workings of ALDI and how it became such a retailing force. The lessons here are relevant for any company who find themselves in a competitive business environment.« less