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Basic Marketing: A Global-Managerial Approach
Basic Marketing A Global-Managerial Approach
Author: William Perreault
Basic Marketing is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text’s traditional strengths of clear, accessible...  more »
ISBN-13: 9780072359275
ISBN-10: 0072359277
Publication Date: 7/6/1999
Edition: 13th
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Publisher: Richard D Irwin
Book Type: Audio Cassette
Members Wishing: 0
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