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Basic Marketing Management
Basic Marketing Management
Author: Douglas J. Dalrymple
Focuses on all aspects of planning, coordinating and executing marketing strategy. This edition has been updated to introduce core marketing management concepts for today's business environment.
ISBN-13: 9780471438366
ISBN-10: 0471438367
Publication Date: 10/16/2001
Pages: 336
Edition: 2nd
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Publisher: John Wiley & Sons Inc
Book Type: Paperback
Members Wishing: 0
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