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Basic Marketing: A Managerial Approach (Irwin Series in Marketing)
Basic Marketing A Managerial Approach - Irwin Series in Marketing
Author: E. Jerome McCarthy, Jr. William D. Perreault
ISBN-13: 9780256030198
ISBN-10: 0256030197
Publication Date: 1/1/1984
Pages: 841
Edition: 8th
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Publisher: Richard D. Irwin, Inc.
Book Type: Hardcover
Members Wishing: 0
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