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Basic Marketing: A Managerial Approach
Basic Marketing A Managerial Approach
Author: E. Jerome McCarthy, Ph.D.
From the Preface: — This text is designed for use in an introductory course in marketing -- either in schools with one or two marketing courses or in the larger business schools with a full complement of marketing courses. — All business students should be introduced to the basic problems and practices in marketing management. At the same time, i...  more »
ISBN: 182893
Publication Date: 1981
Pages: 762
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Publisher: Richard D. Irwin, Inc.
Book Type: Hardcover
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