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Basic Marketing Research : Using Microsoft Excel Data Analysis
Basic Marketing Research Using Microsoft Excel Data Analysis
Author: Alvin C. Burns, Ronald F. Bush
This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications, a data analysis output that is e...  more »
ISBN-13: 9780131519510
ISBN-10: 0131519514
Publication Date: 7/26/2004
Pages: 544
Edition: BkCD-Rom
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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