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Basic Marketing Research (with Qualtrics Printed Access Card)
Basic Marketing Research - with Qualtrics Printed Access Card
Author: Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a be...  more »
ISBN-13: 9781439041390
ISBN-10: 1439041393
Publication Date: 4/22/2009
Pages: 624
Edition: 7
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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