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Basic Marketing
Basic Marketing
Author: William D. Perreault Jr., Joseph P Cannon, E. Jerome McCarthy
"Basic Marketing 17e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the 'four Ps' in the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions tha...  more »
ISBN-13: 9780071281041
ISBN-10: 0071281045
Publication Date: 11/1/2008
Edition: 17th
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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 jpbathome avatar reviewed Basic Marketing on
Good college level textbook on this subject.


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