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Basic Marketing
Basic Marketing
Author: William G. Zikmund, Michael D'Amico
A brief one-color paperback introduction to the core marketing concepts. The text condenses material from Zikmund/dAmicos Marketing, 5th to include all key topics without the boxes and end-of-chapter cases. This text gives instructors the opportunity and flexibility to add their own material and still provide coverage of essential topics.
ISBN-13: 9780314071453
ISBN-10: 0314071458
Publication Date: 2/7/1996
Pages: 350
Rating:
  • Currently 2.5/5 Stars.
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2.5 stars, based on 1 rating
Publisher: West Publishing Company
Book Type: Paperback
Members Wishing: 0
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