Basic Media Writing Author:Mencher, Melvin Mencher The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant... more » examples highlight the world of journalism in a way no other book does.« less