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Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication
Basics Fashion Management 02 Fashion Promotion Building a Brand Through Marketing and Communication
Author: Gwyneth Moore
Basics Fashion Management: Fashion Promotion examines what?s required for a 21st-century fashion brand to make its mark and stay visible in a shifting consumer landscape. As the fashion consumer becomes more knowledgeable, demanding and globally engaged than ever before, this title explores ways in which brands are engaging with customers, and e...  more »
ISBN-13: 9782940411870
ISBN-10: 2940411875
Publication Date: 11/1/2012
Pages: 184
Edition: 1
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Publisher: AVA Publishing
Book Type: Paperback
Members Wishing: 0
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