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Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics)
Bayesian Statistics and Marketing - Wiley Series in Probability and Statistics
Author: Peter Rossi, Greg Allenby, Rob McCulloch
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide...  more »
ISBN-13: 9780470863671
ISBN-10: 0470863676
Publication Date: 1/11/2006
Pages: 312
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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