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Search - Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
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Becoming a Category of One How Extraordinary Companies Transcend Commodity and Defy Comparison Author: Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company–whether you operate a multinationa... more »
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Genres:
- Business & Investing >> General
- Business & Investing >> Industries & Professions >> Customer Service
- Business & Investing >> Management & Leadership >> Leadership
- Business & Investing >> Marketing & Sales >> Marketing >> General