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Search - Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Becoming a Category of One How Extraordinary Companies Transcend Commodity and Defy Comparison
Author: Joe Calloway
Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company–whether you operate a multinationa...  more »
ISBN-13: 9780471274049
ISBN-10: 0471274046
Publication Date: 8/1/2003
Pages: 240
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Publisher: Wiley
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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