Becoming the Vendor of Choice Author:Rick Segel Why does a retailer opt for one vendor over another? It's not about cost cutting. Generally, it comes down to the R word: relationships. The better your relationship with a retailer, the more likely she is to give you her business. In this deeply informative book, retail expert Rick Segel offers a wealth of ideas, tactics, and concepts you can u... more »se to become a valuedmust-haveresource to your retail customers. You'll learn how to: *Educate your retailers while positioning yourself as an expert in your industry *Create retailer friendly, store-focused co-op advertising *Work with your cusotmers to hold promotions that pay *Help your retailers create andmaintain a web presence *Use tradeshows as powerful relationship-building events« less