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Beer Blast
Beer Blast
Author: Philip Van Munching
Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In Beer Blast, a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing storie...  more »
ISBN-13: 9780609000496
ISBN-10: 0609000497
Publication Date: 8/31/1999
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Publisher: Random House Value Publishing
Book Type: Hardcover
Other Versions: Audio Cassette
Members Wishing: 1
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I the inside story of the brewing industry.