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Ben Jerry's Double Dip : Lead With Your Values and Make Money, Too
Ben Jerry's Double Dip Lead With Your Values and Make Money Too
Author: Ben Cohen, Jerry Greenfield
"If it's not fun, why do it?" For many years Ben & Jerry's has donated 7.5 percent of its annual pretax profits to charitable causes -- the highest percentage of any publicly-held company. Yet the company has become an even more powerful agent for social change by embracing a "values-led" business philosophy. Values-led business is based on the...  more »
ISBN-13: 9780684834993
ISBN-10: 0684834995
Publication Date: 5/14/1997
Pages: 304
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 2 ratings
Publisher: Simon Schuster
Book Type: Hardcover
Members Wishing: 0
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