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Search - Ben Jerry's: The Inside Scoop : How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Ben  Jerry's: The Inside Scoop : How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
Ben Jerry's The Inside Scoop How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
Author: Fred Lager
The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. From the Trade Paperback edition.
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ISBN-13: 9780517597163
ISBN-10: 0517597160
Publication Date: 5/17/1994
Pages: 242
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 1 rating
Publisher: Crown
Book Type: Hardcover
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