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Search - Ben & Jerry's: The Inside Scoop : How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Ben & Jerry's: The Inside Scoop : How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
Ben Jerry's The Inside Scoop How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
Author: Fred Lager
The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
ISBN-13: 9780517883709
ISBN-10: 0517883708
Publication Date: 5/16/1995
Pages: 276
Rating:
  • Currently 4/5 Stars.
 4
4 stars, based on 4 ratings
Publisher: Three Rivers Press
Book Type: Paperback
Members Wishing: 1
Reviews: Member | Amazon | Write a Review
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 reviewed Ben & Jerry's: The Inside Scoop : How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor on + 66 more book reviews
A great book about two guys here in Vermont and the incredible business they founded. It's still going strong.


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