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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers
Best Face Forward Why Companies Must Improve Their Service Interfaces With Customers
Author: Jeffrey F. Rayport, Bernard J. Jaworski
Now more than ever, success is based on how well firms manage interactions with customers. Short on appropriately skilled labor and flush with new intelligent technologies, visionary managers are not just outsourcing or sending work offshore for greater efficiency; they are recruiting machines into the workforce for greater effectiveness. Techno...  more »
ISBN-13: 9780875848679
ISBN-10: 0875848672
Publication Date: 1/20/2005
Pages: 262
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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