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Best Practice Cases in Branding (3rd Edition)
Best Practice Cases in Branding - 3rd Edition
Author:
The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strate... more »
Author:
The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strate... more »
ISBN-13: 9780131888654
ISBN-10: 013188865X
Publication Date: 1/18/2007
Pages: 382
Edition: 3
Rating: ?
ISBN-10: 013188865X
Publication Date: 1/18/2007
Pages: 382
Edition: 3
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Sales & Selling >> General
- Nonfiction >> Education >> General
- Engineering & Transportation >> Education >> General
