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Best Practices in Managing Competitive Intelligence Research: For Pharmaceutical and Biotechnology Managers
Best Practices in Managing Competitive Intelligence Research For Pharmaceutical and Biotechnology Managers
Author: Mike Ratcliffe, Arjan Singh
This publication examines the role of competitive intelligence (CI) in the pharmaceutical industry. It is aimed at helping managers in both pharmaceutical and biotechnology companies better understand the role of CI and how best to manage it. Pharmaceutical and biotechnology companies are under constant competitive pressure from firms with com...  more »
ISBN-13: 9781523647804
ISBN-10: 1523647809
Publication Date: 2/13/2016
Pages: 56
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Publisher: CreateSpace Independent Publishing Platform
Book Type: Paperback
Members Wishing: 0
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