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Best-Worst Scaling: Theory, Methods and Applications
BestWorst Scaling Theory Methods and Applications
Author: Jordan J. Louviere, Terry N. Flynn, A. A. J. Marley
Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model ...  more »
ISBN-13: 9781107043152
ISBN-10: 1107043158
Publication Date: 6/30/2015
Pages: 352
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Publisher: Cambridge University Press
Book Type: Hardcover
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