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Beyond Disruption: Changing the Rules in the Marketplace
Beyond Disruption Changing the Rules in the Marketplace
Author: Jean-Marie Dru, Jean-Marie Dru
The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, D...  more »
ISBN-13: 9780471218999
ISBN-10: 0471218995
Publication Date: 4/12/2002
Pages: 304
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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