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Beyond the Mission Statement Why Cause-Based Communications Lead to True Success
Beyond the Mission Statement Why CauseBased Communications Lead to True Success
Author: Jim Armstrong
Too often a marketing communications campaign begins with the words, "We need a new logo." Jim Armstrong suggests that such campaigns should really begin with unearthing, capturing, and communicating the "cause" of a business-the "why" it exists versus simply what it does. The 10-question process included in this book helps businesses f...  more »
ISBN-13: 9780976697374
ISBN-10: 0976697378
Publication Date: 7/12/2006
Pages: 148
Edition: 1st
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Publisher: Paramount Market Publishing, Inc.
Book Type: Paperback
Members Wishing: 0
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