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Beyond Pleasure and Pain: How Motivation Works
Beyond Pleasure and Pain How Motivation Works
Author: E. Tory Higgins
How does motivation work? The classic answer is that people are motivated to approach pleasure and avoid pain, that they are motivated by "carrots and sticks." But to understand human motivation, it is necessary to go beyond pleasure and pain. What people want is to be effective in their life pursuits, and there are three distinct ways that peop...  more »
ISBN-13: 9780199765829
ISBN-10: 0199765820
Publication Date: 10/11/2011
Pages: 576
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Publisher: Oxford University Press, USA
Book Type: Hardcover
Members Wishing: 2
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