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Big Book of E-Commerce Answers: How to Turn Your Website into a Money Machine
Big Book of ECommerce Answers How to Turn Your Website into a Money Machine
Author: Tom Lambert
Managers need to manage. In e-commerce the "techies" far too easily pull the wool over their eyes. The alternative to building knowledge is to have the technical people, advertising agencies or marketing departments making the business decisions that would normally be the sole responsibility of the front-line manager. This book puts the control ...  more »
ISBN-13: 9780273656289
ISBN-10: 0273656287
Pages: 322
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Publisher: Financial Times Management
Book Type: Paperback
Members Wishing: 0
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