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The Big Idea
The Big Idea
Author: Robert Jones
Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So in the future, the war in the marketplace will be a war of ideas. This text maps this new territory and shows how big ideas make great companies. Unlike business models, product ideas or ...  more »
ISBN-13: 9780002571999
ISBN-10: 0002571994
Publication Date: 12/21/2000
Pages: 224
Edition: First Edition
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Publisher: HarperCollins Business
Book Type: Hardcover
Other Versions: Paperback
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