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Big Life in Advertising
Big Life in Advertising
Author: Mary Wells Lawrence
One of advertising's all-time greats, Mary Wells Lawrence, shows us the American ad world from the 1950s through the 1980s in all its brilliance, excitement, fun & craziness. She describes being a young copywriter in the 1960s at Doyle Dane Bernbach, working on campaigns for Avis, VW, & Polaroid. Wells also worked on campaigns for Alka-Seltzer,...  more »
ISBN-13: 9780756787837
ISBN-10: 0756787831
Publication Date: 1/30/2002
Pages: 307
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Publisher: Diane Pub Co
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 1
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