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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue Ocean Strategy Expanded Edition How to Create Uncontested Market Space and Make the Competition Irrelevant
Author: W. Chan Kim, Renee Mauborgne
A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents. — Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled ...  more »
ISBN-13: 9781625274496
ISBN-10: 1625274491
Publication Date: 1/13/2015
Pages: 256
Edition: Expanded
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Publisher: Harvard Business Review Press
Book Type: Hardcover
Other Versions: Audio CD
Members Wishing: 1
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