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Blunders in International Business
Blunders in International Business
Author: David A Ricks
This book explores the relationship between the management of creativity and creative approaches to management. —
  • A revised and expanded edition of this popular book on international business blunders.
  • Features more than 50 new mistakes, from such well-known corporations as American Express, AOL, BMW, McDonald’s, and Toyota....  more »
  • Blunders from previous editions have been updated.
  • Errors relating to particular areas of activity – marketing, strategic management, translation, corporate governance, and so on – are grouped together.
  • The blunders illustrate valuable lessons, as well as being entertaining
ISBN-13: 9780631219125
ISBN-10: 0631219129
Publication Date: 12/1/1999
Pages: 184
Edition: 3rd
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Publisher: Wiley-Blackwell
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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