Being the author of a newly released book and desperately seeking information on how to promote the title once it had been released, I found Francine Silverman's Book Marketing from A-Z and immediately ordered a copy.
I wanted to like it. I really did. Out of the many book marketing tomes that I read, this was my the least useful to my promotion campaign planning. I read numerous reviews before picking up my copy and one of the highlights was that it advertised tips from every genre. Being an author in a smaller niche, I was excited to find advice from other authors in my area. In the end, there was only one tip pertaining to my genre, and it was nothing ground breaking that I hadn't thought of on my own. Obviously, tips for any genre can be applied to your own, so I still made sure that I kept an open mind as I read other author's experiences.
If you are a romance author, this book has tons to offer you and I highly suggest you pick it up.
Time might be this book's greatest enemy. Various Weblinks suggested in the book have since become extinct and this can become frustrating as you try to do additional research after reading it.
The second biggest enemy is the format of the book. There are many spelling errors and font sizes don't seem entirely consistent and sometimes it's not completely clear where one section leaves off and the next begins. Formatting the topics from A-Z is nice, but an index in the back of any other research book provides the equivalent.
As I mentioned earlier, if Romance is your genre, pick this one up, but if you've already read other marketing/promotion books, this won't teach you anything you don't already know.
The book reviewed is a collection of submissions from other authors on what has and has not worked for them while promoting their books. It should be noted that Francine Silverman runs a book promotion newsletter that you can subscribe to online. It's an invaluable resource that I recommend all authors look into.
I wanted to like it. I really did. Out of the many book marketing tomes that I read, this was my the least useful to my promotion campaign planning. I read numerous reviews before picking up my copy and one of the highlights was that it advertised tips from every genre. Being an author in a smaller niche, I was excited to find advice from other authors in my area. In the end, there was only one tip pertaining to my genre, and it was nothing ground breaking that I hadn't thought of on my own. Obviously, tips for any genre can be applied to your own, so I still made sure that I kept an open mind as I read other author's experiences.
If you are a romance author, this book has tons to offer you and I highly suggest you pick it up.
Time might be this book's greatest enemy. Various Weblinks suggested in the book have since become extinct and this can become frustrating as you try to do additional research after reading it.
The second biggest enemy is the format of the book. There are many spelling errors and font sizes don't seem entirely consistent and sometimes it's not completely clear where one section leaves off and the next begins. Formatting the topics from A-Z is nice, but an index in the back of any other research book provides the equivalent.
As I mentioned earlier, if Romance is your genre, pick this one up, but if you've already read other marketing/promotion books, this won't teach you anything you don't already know.
The book reviewed is a collection of submissions from other authors on what has and has not worked for them while promoting their books. It should be noted that Francine Silverman runs a book promotion newsletter that you can subscribe to online. It's an invaluable resource that I recommend all authors look into.
