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Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman
Boom Marketing to the Ultimate Power Consumerthe Baby Boomer Woman
Author: Mary Brown, Carol Orsborn
Foreword by Paco Underhill With Baby Boomer women spending well over a trillion dollars a year on goods and services, the days of women 40+ being ignored by marketers are numbered. Overthrowing stereotypes of aging, the groundswell of awareness is no less than a marketing revolution. BOOM is a comprehensive guide to identifying, reaching ...  more »
ISBN-13: 9780814473900
ISBN-10: 0814473903
Publication Date: 9/30/2006
Pages: 235
Rating:
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3.3 stars, based on 2 ratings
Publisher: AMACOM/American Management Association
Book Type: Hardcover
Members Wishing: 0
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