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Boomer Marketing: Selling to a Recession Resistant Market
Boomer Marketing Selling to a Recession Resistant Market
Author: Ian Chaston
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century?s first recession, the decline in spending among the younger age group has ...  more »
ISBN-13: 9780415489621
ISBN-10: 0415489628
Publication Date: 7/31/2009
Pages: 280
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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