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Bottom Line Competitive Intelligence
Bottom Line Competitive Intelligence
Author: John J. McGonagle, Carolyn M. Vella
Almost two decades after it emerged as an essential business tool, competitive intelligence is still finding its way. Despite its recognized importance, companies struggle to acquire the kind of intelligence they need and measure its effectiveness and value. This book provides essential tools for selecting the right kind of CI and assessing its ...  more »
ISBN-13: 9781567205053
ISBN-10: 1567205054
Publication Date: 9/30/2002
Pages: 272
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Publisher: Quorum Books
Book Type: Hardcover
Members Wishing: 0
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