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The Brain Sell: When Science Meets Shopping: how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop
The Brain Sell When Science Meets Shopping how the new mind sciences and the persuasion industry are reading our thoughts influencing our emotions and stimulating us to shop Author:David Lewis The Brain Sell,praised as the new Hidden Persuaders,is the inside story of how our rapidly evolving understanding of the brainplays into the advertising, marketing, and retailing industry. With theemergence of Big Data mining, the ?persuasion industry? is more prominent thanever. Dr. David Lewis, internationally renowned researcher dubbed the ?f... more »atherof neuromarketing,? brings science to shopping? mapping the brain and the bodyto explore the sensitivities in our minds and discover how we select and buy.Gone are the days of traditional salesmanship ? in the UK and USA alone, $313billion is spent annually on subliminal messaging and measuring consumers?subconscious reactions to the color of a child?s toy, the smell of a store?sinterior, or the font of the smallest letter on a soup can. Lewis repeatedlysurprises with secrets from the advertising and marketing industries, revealingthe scientific strategies used to evaluate and manipulate consumer response. Anenlightening read for marketers and advertisers, and an urgently important onefor anyone who considers themselves a ?smart shopper.? The Brain Sell shows that even after the product is on the shelfand the commercial is over, the sales pitch goes on.« less