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Search - The Brain Sell: When Science Meets Shopping: how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop

The Brain Sell: When Science Meets Shopping: how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop
The Brain Sell When Science Meets Shopping how the new mind sciences and the persuasion industry are reading our thoughts influencing our emotions and stimulating us to shop
Author: David Lewis
The Brain Sell,praised as the new Hidden Persuaders,is the inside story of how our rapidly evolving understanding of the brainplays into the advertising, marketing, and retailing industry. With theemergence of Big Data mining, the ?persuasion industry? is more prominent thanever. Dr. David Lewis, internationally renowned researcher dubbed the ?f...  more »
ISBN-13: 9781857886016
ISBN-10: 1857886011
Publication Date: 4/15/2014
Pages: 304
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Publisher: Nicholas Brealey
Book Type: Paperback
Members Wishing: 0
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