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Brand Admiration: Building A Business People Love
Brand Admiration Building A Business People Love
Author: C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, ...  more »
ISBN-13: 9781119308065
ISBN-10: 1119308062
Publication Date: 10/3/2016
Pages: 288
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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