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Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
Brand Against the Machine How to Build Your Brand Cut Through the Marketing Noise and Stand Out from the Competition
Author: John Morgan
The machine blasts messages at the world and it does not care who you are or what you have to say or whether its message is relevant to you at all. The machine is a moron. You, however, are not. Which is why your brand needs to rage against the traditional forces of advertising. You must engage your audience and win their business by givin...  more »
ISBN-13: 9781118103524
ISBN-10: 1118103521
Publication Date: 11/22/2011
Pages: 210
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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