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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market
Brand Aid An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market
Author: Brad Vanauken
Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 40 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them a...  more »
ISBN-13: 9780814406816
ISBN-10: 0814406815
Publication Date: 7/7/2003
Pages: 320
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Publisher: AMACOM
Book Type: Hardcover
Members Wishing: 0
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