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Search - Brand Aid: Shopping Well to Save the World (Quadrant Books)

Brand Aid: Shopping Well to Save the World (Quadrant Books)
Brand Aid Shopping Well to Save the World - Quadrant Books
Author: Lisa Ann Richey, Stefano Ponte
?Has there ever been a better reason to shop?? asks an ad for the Product RED American Express card, telling members who use the card that buying ?cappuccinos or cashmere? will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven internati...  more »
ISBN-13: 9780816665457
ISBN-10: 0816665451
Publication Date: 3/9/2011
Pages: 288
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Publisher: Univ Of Minnesota Press
Book Type: Hardcover
Members Wishing: 0
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