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Brand Babble : Sense and Nonsense About Branding
Brand Babble Sense and Nonsense About Branding
Author: Don E. Schultz, Heidi Schultz
Brand Babble: Sense and Nonsense about Branding is about both the ?good news? and the ?bad news? of branding. And, it?s vitally important to the success of your business. As long-time branding authors, educators, and investigators, the Schultz?s explode an array of myths that have been passing and passed on as ?branding wisdom.? They show that...  more »
ISBN-13: 9780538727143
ISBN-10: 0538727144
Publication Date: 3/1/2003
Pages: 160
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Publisher: South-Western Educational Pub
Book Type: Hardcover
Members Wishing: 0
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