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Brand Equity Management
Brand Equity Management
Author: P. Martin
Brand and Equity Management: Gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. In this thought-provoking work, Paul Martin, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds ...  more »
ISBN-13: 9788182202191
ISBN-10: 8182202191
Publication Date: 12/1/2009
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Publisher: Global Vision Publishing House
Book Type: Hardcover
Members Wishing: 0
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