Skip to main content
PBS logo
 
 

Search - Brand Hollywood: Selling Entertainment in a Global Media Age

Brand Hollywood: Selling Entertainment in a Global Media Age
Brand Hollywood Selling Entertainment in a Global Media Age
Author: Paul Grainge
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination o...  more »
ISBN-13: 9780415354059
ISBN-10: 0415354056
Publication Date: 12/14/2007
Pages: 224
Edition: 1
Rating:
  ?
0 stars, based on 0 rating
Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.