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Brand from the Inside
Brand from the Inside
Author: Libby Sartain, Mark Schumann
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand...  more »
Audio Books swap for two (2) credits.
ISBN: 392251
Publication Date: 6/2006
Edition: Abridged

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Publisher: Audio-Tech Business Book Summaries
Book Type: Audio CD
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