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Brand Journalism
Brand Journalism
Author: Andy Bull
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journ...  more »
ISBN-13: 9780415638104
ISBN-10: 0415638100
Publication Date: 8/27/2013
Pages: 232
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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