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The Brand Marketing Book
The Brand Marketing Book
Author: Joe Marconi
Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remem...  more »
ISBN-13: 9780844222578
ISBN-10: 0844222577
Publication Date: 11/11/1999
Pages: 256
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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